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Each woman personifies one of six hero Matrix products to showcase sleek precision to curl bounce to high-shine flow.
March 17, 2026
By: Lianna Albrizio
Associate Editor
Pop group Katseye will star in Matrix Moves, a 2026 global campaign that celebrates the intersection of hair and motion, according to Matrix. Centered on the concept of “Hairography” – the idea that hair is an extension of movement and a tool for self-expression – the campaign fuses the girl group’s dynamic performance style with Matrix’s signature colorful, optimistic and uplifting spirit, per the brand. Matrix Moves invites each member of group to bring her own hair identity to life thro...
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